Virtual Cafe » Podcasting http://www.cefavirtual.com Talks about Internet and Business Online Sat, 28 Jan 2012 00:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Using Podcasting for Your Marketing Strategy http://www.cefavirtual.com/2009/12/using-podcasting-for-your-marketing-strategy/ http://www.cefavirtual.com/2009/12/using-podcasting-for-your-marketing-strategy/#comments Tue, 01 Dec 2009 12:46:28 +0000 admin http://www.cefavirtual.com/?p=70 Podcasting is audio that is sent via RSS feeds which translates into Really Simple Syndication. It provides us with an audio delivery system that we can distribute to our client base on a regular basis or it can drive people to your website. Once distributed, your podcasts can be listened to at their own convenience and you can archive your podcasts to give more choice to the potential customer and the chance to hear previous ones.

A great free podcasting site is audacity where you can record your content then deliver it. A weekly podcast is a great way to start. If you have a client list then you can distribute your podcast weekly to them, keeping them updated on all the new information relating to your business. Think of podcasts as your audio blog and record all your info onto it. It is definitely a great aid to your visual blog.

To begin podcasting you can record audio files and save it in mp3 format. You can then upload it to your website and submit the relevant links to blogs and directories. After that create an RSS feed for your podcast. I have found it best to create a few different audio files then put them together at the end to come up with a finished product. Create one audio file for your intro, one for FAQS, one for the main body of your podcast and then one for your summary. You then have the flexibility to mix and match different files whenever you want to.

Sites such as iTunes allow you to subscribe and then automatically download podcasts when new ones are formed. Broadcasting yourself is a great way to brand yourself and get your message out there. When using podcasting as part of your overall marketing strategy I am sure you will see the benefits by the increase in traffic to your website.

]]> http://www.cefavirtual.com/2009/12/using-podcasting-for-your-marketing-strategy/feed/ 0 The Introduction of Podcasting http://www.cefavirtual.com/2009/09/the-introduction-of-podcasting/ http://www.cefavirtual.com/2009/09/the-introduction-of-podcasting/#comments Sun, 13 Sep 2009 14:50:36 +0000 admin http://www.cefavirtual.com/?p=27 Podcasting allows the common public to listen to your audio files in a streamed format, or download the file on a mobile gadget such as a cell phone. Of course the greatest advantage of podcasting can be attributed to the fact that you are able to get in touch with huge number of people effectively, and that too, without incurring cost. In order to let the common mass listen to your preferred audio files, it is essential to create a formidable base of your own band of listeners. For this to happen it is important to know beforehand what is podcasting and the various details of it.

The term podcasting is derived by fusing two words – ipod and broadcasting. But podcasting has got nothing relevant to do in regard to the ipod. The main function availed from podcasting is streaming the desired audio files to numerous people all around, via internet sources. In order to advertise your podcast among the target audience, it is important indeed to use the technique of search engine optimization i.e. SEO technique. For that, you need to be well aware of what is podcasting and what are the areas related to it, both from technical and commercial perspectives.

To put it in simple words, if any person still has doubts, podcasting is all about placing a preferable audio or video file on the web tat can be downloaded by any person. There are certain copyright issues regarding podcasting that are debatable. The person who uses podcasting and places the files on the net usually claims to have the copyright of the material. But in several cases it is not so as the files are not original creations of the person in question. So it is not only crucial to know what is podcasting but also to practice the ethics corresponding to its details.

Good quality podcasting means that the audio quality ought to be clear with well pronounced sound. Moreover, if the file is in video formats then the picture quality must be very fine. Podcasting is generally used to relieve stress and for the purpose of relaxation. Another interesting use of podcasting is about commercial acceptance of promotional campaigns in between the broadcasting of files.

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