RSS stands for “real simple syndication” or “really simple syndication.” All that means to you is that you can go to a website that has that little RSS button on it, click on it, and it will now be put into what’s called an RSS reader or a newsfeed reader. Google has that set up for you. It’s free, and once you’ve selected that, now when you look at your reader, it will automatically pull up every RSS feed that you have signed up for.
So what does that mean to you as an orthodontist? Well that means that if you put an RSS feed on your website, every time somebody comes to your website or more likely your blog and says “yeah, that RSS feed, I’ll click there, I’ll sign up for it, and I want to receive a notice every time you do something on that blog.”
No matter what it is, they’re going to get that information immediately in their reader. So, you put something on your blog, and it is updated on all of these RSS feeds.
Now, other thing that this feed does: It allows you to use and I’m going to go back to blog marketing, because it’s very easy to do with a blog a little piece of software on your blog. It’s called a plug in, but it’s an RSS feed plug in and it allows you to take your feed from your blog and let multiple different sites know whenever you do anything on your blog. It’s called a ping, and your RSS feed will ping these sites and let them know that you have made a change, or updated, or created a post, put on a video, whatever it is that you did on that site.
When that happens, you now have all of these areas that are looking at your site, and it’s all done electronically. But they’re now looking at your site to see what you’ve done and they’re saying “OK, this is a legitimate website, I’m going to back link to it.” And now you’re going to end up with all of these new back links to your website. So, RSS feeds are your friends.