Link popularity is not a very common term that you may come across. But if you ask me, I will definitely say that it is a process that will surely help you get a higher ranking for your website. Most of the search engines actually use this process to give a better ranking to your site.
One of the most common strategies that people adopt in order to popularize their link is by using the FFA or Free For All sites. These are the sites, where you can submit your e-mail id and the link to your website. In the FFA sites, hundreds of links are being added every minute. In the FFA sites, your link will stay for a few hours at the most and then will be replaced by the new links. Even though your link may stay in the FFA sites for a long time, you will not get any benefits from it. The search engines do not accept the links of the FFA sites and treat them as spasm. So, it is better for you if you do not use the FFA sites for your link popularity process.
One of the best ways to popularize your links is to try the process known as Reciprocal Links. In this system, there is an exchange of links between your site and some other site. In this way, both the websites will be benefited. But while using the reciprocal links technique, you must be careful that the site with which you are linking up your site must not be a malicious or spam site.
Article marketing is also good way of popularizing your link. In this system, all you need to do is produce quality articles and then submit them in the various article directories. These links will be helping you immensely in getting higher ranks.